On Wednesday 16 April 2025, Scotland’s new national suicide prevention public awareness went live and Prevention Scotland’s new website was launched.

Suicide is a topic that makes many of us nervous; it can feel like the hardest thing in the world.

What if I say the wrong thing? Could I make the situation worse? Maybe I’m worrying over nothing and would look foolish to bring it up?

But here’s something lots of people don’t realise.

Talking about suicide is the best way to prevent it from happening.

The new campaign is about normalising the idea of talking about suicide – and giving people the confidence to do so.

This is the start of our country’s biggest ever conversation about suicide.

Please see Scotland’s Suicide Prevention website here for more information on the new campaign: Suicide Prevention Scotland.

If you are having thoughts of suicide, please reach out for help, speak to someone you trust or call one of these helplines:

• Samaritans —116 123 or use the online chat at samaritans.org
• Breathing Space —0800 83 85 87
• NHS 24 mental health hub —111
• PAPYRUS HOPELINE247 – 0800 068 4141 or text 88247

If you are ever in immediate danger or have the means to cause yourself harm you should dial 999 and request an ambulance.